Duke freshman Rasheed Sulaimon proves with this Instagram picture of accumulated snakes snacks in his dorm room that Duke students, at least, aren't above eating Pop-Tarts. 

...Honestly, this is a question I have never considered prior to this evening.

And, no, I didn't think of it because I was eating or craving a rectangle of empty-calories and all (or at least mostly) fake ingredients. It came to my attention thanks to a story in The Daily Tar Heel, the UNC student newspaper. Apparently, UNC student stores and Walmarts in the Triangle will soon start selling Pop-Tarts with a UNC logo on them. Similar marketing campaigns will happen at Michigan State, Florida State, Arkansas and Georgia.

The article doesn't say why these schools were picked, but UNC sophomore Julie Brown offers her theory:

Sophomore Julie Brown said she thinks Kellogg’s picked UNC for its fan base.

“They chose us because Carolina fans are the most school spirited, and they’re going to sell the most — it’s all about money, and Duke fans are above eating Pop-Tarts.”

Well, huh. I'm not sure why Julie Brown thinks Duke fans are above eating Pop-Tarts—whether it's a left-handed elitist criticism, a compliment on Duke fans' perceived well-balanced diets or something else—but, whatever the reason, the statement strikes me as slightly absurd. 

So, Internet, does anyone have an opinion: are Duke fans above eating Pop-Tarts? 

Oh, and, by the way, in case these Pop-Tarts don't fly off the shelves, no big deal—apparently Pop-Tarts have a shelf life of one year (see: ingredients, fake, above...)

8:55 p.m. update: Jonathan Bishop, @CameronCrazy336, made a nice point:

@laurakeeley @dailytarheel. Its bc most fans of UNC are "Wal-Mart fans" . Duke fans would rather eat real pastries or cream puffs

As, in, Brian Zoubek cream puffs. Virtual hat tip to Jonathan.