Trinity Frozen Foods will build a sweet potato process facility in Robeson County.
The Charlotte-based company plans to hire 149 workers and invest more than $15 million over the next three years in Pembroke.
The jobs will pay an average annual salary of $23,405 dollars, plus benefits.
The company could receive up to $500,000 from the One North Carolina Fund if it meets job creation requirements, according to the announcement from Gov. Pat McCrory's office. The grant is also contingent upon a local funding match.
The company closed on a first round of equity financing earlier this year and said at the time it planned to build a sweet potato processing facility in either North or South Carolina to be near growers.
Most raw sweet potatoes from the Carolinas are now shipped to Arkansas, Louisiana or Quebec to be processed for food makers, the company's CFO Chip Wilson said a statement in January when announcing the funding.
The 150,000 square foot processing plant is expected to begin operations in July. The company markets sweet potato fries to food service and retail markets. Its fries are sold under the Sweet Sensations and Frizzles brands but it also produces private label products for supermarkets.
The plant will initially produce 12 to 15 million pounds of sweet potato fries annually, but the plans call for expanding to produce 50 million pounds of sweet potato fries each year.
North Carolina is the No. 1 sweet potato producing state in the country, according to the state's Sweet Potato Commission Foundation.