Charlotte advertising and marketing agency Luquire George Andrews has won the N.C. state tourism account for the next five years, Charlotte Observer staff writer Mark Washburn reports.
During pitch meetings with the state, LGA offered proposals to promote tourism in fresh ways, including social media and other developing technologies, LGA President Peggy Brookhouse said Wednesday.
“Our point was that it’s a strong brand, and we just want to work with the division to enhance it and use technology,” said Brookhouse, who learned Tuesday that LGA had won the high-profile account beginning July 1.
Other major LGA clients include BB&T, Novant Health and Piedmont Natural Gas.
LGA was one of five finalists for the account, worth about $7 million annually, said Margo Metzger, spokeswoman for the N.C. Division of Tourism, Film and Sports Development. Every five years, the account goes up for review.