
Piedmont Grown, a new local food certification program, launched late last month to help consumers identify foods and products grown, raised or made by a local farmer within a 37-county crescent from Raleigh to Charlotte.
So far, about 110 farmers, restaurants, grocery stores, artisan food producers and others have been certified to use the Piedmont Grown label while another 70 have expressed interest. Consumers can see who has been certified at www.piedmontgrown.org.
The Piedmont Grown label is aimed at helping consumers seek out local food. "It helps them verify that a product is local by a third-party system," said Noah Ranells, a Piedmont Grown board member and Orange County's agricultural economic development coordinator.
The standards for certification differ based on who is applying. For example, farmers have to swear that their farm is in one of the 37 counties and their products are grown on that farm or another Piedmont Grown-certified farm. When it comes to meat marketed as Piedmont Grown, the animal must have spent 75 percent of its life on a Piedmont Grown-certified farm.
Meanwhile, a restaurateur or retailer may use the logo on a menu or deli item if the ingredients included in the name of the dish are from a Piedmont Grown farm and 51 percent or more of the dish's ingredients by volume came from such a farm.
Jay Pierce, another board member and executive chef at the Lucky 32 restaurants in Cary and Greensboro, hopes that the program will help increase the demand for local food, and therefore the supply.
"It's easier for me to buy from local farmers if more people buy from local farmers," Pierce explains.