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Be like Butch ... get his watch

True-blue Carolina fans now have a new luxury watch marketed just to them.

Louis Moinet North America, which is based in Research Triangle Park, is offering a limited number of the Twintech Chronograph watch inspired by UNC football coach Butch Davis and the UNC tradition. With Carolina blue trim, a silver dial and a hand-sewn Crocodile leather bracelet, the watch really is one-of-a-kind. There are only 20 available. They'll retail for $9,900 each when they go on sale in October. (Pre-order the watch at or by calling 866-703-1806.)

Look for Davis in the watch throughout the football season, starting on Saturday, when UNC takes on The Citadel. Davis will auction off the watch at the end of the season, and all proceeds will go to the SECU Family House, a non-profit home-away-from-home for families with an adult patient being treated for a critical illness or injury at UNC Hospitals or its affiliated clinics.

"We see this as a truly unique timepiece for any watch connoisseur or Carolina supporter," said Michael Brade-Araje, president of Louis Moinet North America.

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