Canvas on Demand is showing more love to military Moms.
Since 2006, the Raleigh-based company has allowed deployed soldiers to send their mothers free canvas prints of personal photos for Mother's Day. This year was the busiest yet, with Canvas on Demand giving away about 1,600 canvases, said co-founder and president Joe Schmidt.
This year, FedEx agreed to provide free shipping, but Canvas on Demand still ate most of the cost of the converted prints, with a retail value of about $160,000.
The main goal is to thank military members and their families back home for all their sacrifices, Schmidt said. But the donation also helps build awareness of the company's brand.