This Super Bowl ad may end up at the top of the heap when its all over. It's less about the car.

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Comedians make it look so easy, but as revealed on "Talking Funny" (HBO, 9 tonight) there's a sweet science to doing stand-up, and the best comedians have mastered it.

Learning that is one of the pleasures of listening to Ricky Gervais (the executive producer of the show), Louis C.K., Jerry Seinfeld and Chris Rock.  In the nearly hour-long conversation, the four talk about their craft, revealing the workings of successfully telling a joke, what makes them laugh, and laying out the different approaches each takes in everything from encores to language.

Comedian Colin Quinn brings his acclaimed one-man Broadway show to HBO tonight.

Filmed before a live audience at the Helen Hayes Theater in New York, Quinn's 'Long Story Short' tells the history of the world by juxtaposing modern human behavior with the rise and fall of empires. In the show, co-exec-produced by Jerry Seinfeld, Quinn explains that Caesar was the original Italian mobster and argues that ancient Greece and Antigone have given way to Costco and Snooki. Quinn also contrasts grocery shopping with territorial disputes, Plato's cave allegory with the World Economic Forum, and the Silk Road with talk radio.

His 75-minute monologue stresses that no matter how much technology and innovation evolve, people will always be the same.

We can't wait for this. A new HBO special in which four of our greatest living comedians -- Ricky Gervais, Jerry Seinfeld, Chris Rock, and Louis C.K. -- sit down to talk about being funny and what makes something funny (or not funny).

'Talking Funny' doesn't air until April 22, and we'll have more about it here before the premiere, but we hate for you to wait that long to get a taste.

Click below to watch clips from the special.

Woodstock: Now & Then (8pm, History) - This documentary marked last year's 40th anniversary of the three-day long musical festival that has come to symbolize the 1960s and the baby boomer generation. The retrospective recalls the event from the perspective of performers, fans, and promoters, and examines the planning and logistical problems presented.

Bee Movie (9pm, NBC) - Animated misadventures of a worker bee (voiced by Jerry Seinfeld) who alights from the hive to befriend a human (Renee Zellweger). Seinfeld co-wrote the script and was one of the producers. Other voices featured: Sting, Ray Liotta, and Larry King.

Downsized (9pm, WeTV) - The kids pitch in to produce a video for Todd to use during his job search, but creative differences soon turn the project painful. Elsewhere, Laura cancels the family's cable service and works to get her cleaning business off the ground, while Todd has to suspend his job hunt to find the missing Dylan.

Pit Bulls and Parolees (10pm, Animal Planet) - Tia (right) travels with her son to New Orleans, where a dog rescued during Hurricane Katrina is slated to be adopted. While there, Tia saves a stray during a lightning storm. Back at Villalobos, the parolees deal with an onslaught of rattlesnakes.

You're having a silly spat with your spouse that you just can't seem to settle. She refuses to let you install a stripper pole in the bedroom. He insists on parking his Harley in the den. You know you're right but your stubborn mate won't budge.

Well, what could be better than having a celebrity declare you to be "right" on national television? How about in addition to your spouse getting that much deserved verbal smackdown in front of the whole country, you also walk away with a cruise, a trip to New York, and $25,000?

Quarreling couples are about to get the ultimate "Toldja!" chance of a lifetime. The NBC reality show "The Marriage Ref," which uses a celebrity panel to settle disputes between married people, will hold open casting calls in Raleigh this week. 

NBC has announced the shows which will fill the network's 10pm timeslot once they yank "The Jay Leno" show out of primetime (and after the Winter Olympics end):

Casting directors are in Greensboro this week interviewing couples for the new reality show, "The Marriage Ref," produced by Jerry Seinfeld.

The premise of the show is to take squabbling couples and have a relationship coach and a celebrity come in and try to solve the argument.

The show is not intended to take the place of actual counseling, it's supposed to be funny.

And with Seinfeld's involvement, that goal certainly seems attainable.

It's been two years since viewers have been treated to new episodes of Larry David's contentious sitcom "Curb Your Enthusiasm," but there should be no worries about him losing his edge, or his edginess. David is back to his usual quarrelsome self in "Curb's" seventh season return to HBO tonight.

Though the show has been on hiatus since 2007, the time lapse on screen will be much shorter. In fact, things seem to pick up pretty much where season six left off. Larry and Cheryl are divorced, Larry is in a relationship with Loretta Black, played by Vivica A. Fox, and the entire Black family is still living in Larry's house. But it shouldn't surprise you to learn that Larry's growing pret-tay, pret-tay, pret-tay tired of them.

Mostly because they like to keep the house too warm. So Larry wants to end it. . . .

The first episode of NBC's new "Jay Leno Show" wasn't exactly different from "The Tonight Show with Jay Leno," and it didn't exactly change my mind about Leno not being funny. But I also recognize that I am probably not his intended audience, so read this with a grain of salt.

As was anticipated in the aftermath of the Kanye West-Taylor Swift trainwreck Sunday night, the most intriguing part of Jay's whole show was when he sat down to interview Kanye, and actually made him cry by guilting him with this dead mother. But we'll get to that later.