There's a new addition to Fox's "Animation Domination" block, and while it is about an oddball working-class family and does have some crude low humor, "Bob's Burgers" (8:30 tonight) has a different feel than the "The Simpsons" and all the Seth MacFarlane stuff that surrounds it.

Deadpan is the word I'm going for; low-key works too. And while not fall-down hilarious "Bob's Burgers" has enough quirkiness, smarts and slow-burn lines to say it has the potential to get better and better.

Tonight's episode introduces Bob (voiced by H. Jon Benjamin) and his family on the event of the grand re-re-reopening of their burger joint. (You can tell by the all the re's that Bob is both hapless and perhaps, not the best businessman.)

The man behind FX's snarky, boozy, potty-mouthed and funny animated spy show "Archer" is a nice guy from Asheville named Adam Reed.

Reed's the creator and an executive producer of the show, and as he tells it, his entry into animation was unexpected. (That's him on the right.) It all started after his 1992 graduation from UNC-CH.

"I graduated with no plan whatsoever," says Reed, who majored in English. He packed a bag and went to France, living and working odd jobs in Chamonix. Then the money ran out.