Great Outdoor Provision Co., a homegrown business started by nature lovers 40 years ago, is passing the reins of the company from its graying founder to new owners.

The Raleigh company said Wednesday that four managers acquired a major equity stake and will eventually own the entire company. The terms were not disclosed.

Co-founder Tom Valone, 62, remains chairman of the board.

Great Outdoor Provision Co., which sells hiking, camping, backpacking and other outdoor gear, has resisted the shift to online sales and does business exclusively through seven retail stores in the state.

For those of you in the market for a new winter coat this year, here's an opportunity to get a discount and do a good deed at the same time.

Great Outdoor Provision Co.'s 5th annual Coat Swap starts today. Save 20 percent on a jacket when you donate a gently used jacket. The swap goes through Oct. 12.

Last year, customers brought in 2,561 coats to be donated to rescue missions throughout the state.