Several subcribers were surprised to pick up their N&O today wrapped in a plastic bag with Elizabeth Dole's name on it.
Is the N&O endorsing the Republican candidate for U.S. Senate? Doesn't seem likely, since the editorial page supported her opponent, Democrat Kay Hagan.
The bag actually was a paid advertisement, placed on Dole's behalf by the National Rifle Association. The paper frequently sells space on its bags to commercial advertisers, but it's apparent that some subscribers don't see it that way when they pick up a politically labeled newspaper.
"The fact that your newspaper was used to advertise anybody in that way, it’s really, really not right. It’s really unfair," said one caller, who did not identify herself.
Jim McClure, The N&O's vice president for display advertising, said the ad bag was screened and approved by newspaper management.
"In three places across the top of the bag, it clearly is marked as Paid Political Advertising, and the bag clearly states who paid for the advertising," he wrote in an e-mail. "In every way, it meets our guidelines. Kay Hagan or any other candidate or group could have purchased the bag today, but the NRA reserved the date first."
I can see why Hagan partisans might be surprised, or miffed, to see their opponent's name on their N&O. But newspapers are in the business of promoting free speech, not squelching it.

