Editor's Desk - Nov. 29
Two readers contacted us to say Tim Toben's rejecting an out-of-town, think-tank job was not front-page news.
"What was the point of this story, on the #2 spot on the front page?" asked Eleanor Howe.
Another reader, who asked not to be quoted, said he knows others who have turned down high-profile jobs in their fields. He also didn't think Toben was front-page news.
Sunday's story by associate editor Dave Hart originated with a tip that Toben's home on Pickards Mountain in Orange County was for sale for $4 million. Because Toben is one of the partners but the public face of Greenbridge, the seven- and 10-story eco-friendly condo project in downtown Chapel Hill, we checked it out.
Toben told us yes, he had taken a job as president of the New Economics Institute, a "new economics organization which supports people and the planet." Only the job was in New York and required flying back and forth. (He and wife Meg had decided not to leave North Carolina.)
Toben said he was "very, very flattered" but that after a few weeks he realized he'd made a mistake. The job did not jibe with his carbon footprint goals and required someone there in New York who could give it their all. So he gave the job up. (He is selling his house, Dave says, but will be moving into a smaller home on Pickards Mountain, part of a plan to go off the grid by 2012.)
Dave and I discussed whether we still had a story. We decided that news about Toben was already out there and we could clarify it. Why the front page? Because names make news. Toben in many public presentations stressed the local-ness of the Greenbridge development team. It was a key selling point that persuaded the Town Council to raise the building height limit downtown (a transformation noted in Mark Dubowski's unrelated snowglobe cartoon in Sunday's Chapel Hill News.) If he were to leave so soon after the tenants moved in, it could raise questions about his stated commitment to Chapel Hill.
Also, Toben is the chairman of the state Energy Policy Council and was the head of the chancellor's energy advisory panel that has pushed the university to reduce coal use.
Finally, let's be honest folks. It was the weekend of Thanksgiving in the college town. Stacked up against Town Council folos and Frank the goldfish (no complaints about that front-page story), Toben looked pretty good.
At least it got people reading.
Thanks for your comments. Add your own below or send us a letter about this or any other topic to editor@nando.com
Mark


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