Raleigh startup WedPics has raised $1.1 million from private investors.
CEO Justin Miller said the 12-person company plans to use the money to pay operating expenses and to ramp up its marketing efforts.
“Our focus is to really get people familiar with this technology in the wedding space and ultimately capitalize on that,” he said.
WedPics offers an app that allows wedding attendees to take photos with their smartphones and upload them to a central location controlled by the bride and groom.
Miller said the company now has more than 100,000 users, with an average of more than 700 weddings a weekend using the app.
WedPics earlier raised $810,000 from private investors.
Miller said the company is shutting down its other app, Deja Mi, on May 24 in order to focus on WedPics. Deja Mi has mostly been used by corporations that pay to enable attendees at their conferences to freely share content.