I have a running joke with a friend; we agree that if things don't work out in this journalism racket, we see our futures at Costco.

After watching "The Costco Craze" (9 tonight, CNBC), I think we need to get serious. This interesting report, reported by Carl Quintanilla, reveals a company with the kind of culture employees crave and a commitment to the kind of excellence that makes $93 billion in annual sales an understandable number.

Quintanilla explains the psychology behind members commitment to the warehouse. The store is designed to make you roam the aisles, and pick up more than you came for. And while Walmart offers 100,000 items on its shelves, Costco offers a mere 4,000. It selects for you, which also makes you want more.