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Deal Alert: Rare Cheerwine coupon spotted

Spotted this week at Triangle grocery stores: a coupon for Cheerwine, the cherry-flavored soda bottled in North Carolina.

This is such a rarity in the coupon world that I thought it was worthy of mention.

Cheerwine introduces first Miss Cheerwine

For those who always thought Cheerwine should be promoted by a leggy 23-year-old blonde in Daisy Duke shorts, you're in luck.

The sugary soft drink announced today that it has chosen Spencer Cummings to be the first ever Miss Cheerwine. She's a High Point native and University of Alabama grad who now lives in Chattanooga, Tenn.

“Born and bred a North Carolina girl, I introduced all of my friends and college roommates to the drink and brought back cases of Cheerwine before we could buy it in Chattanooga, so I feel I’ve been an ambassador all my life,” Cummings explained in a release.

“I can’t wait to communicate my true love for Cheerwine and put a smile on people’s faces with the Cheerwine experience this summer.”

She'll spend the summer travelling around the South doing promotional events. The summer tour kicks off at FUBAR in Raleigh on Friday night.

If you missed my review of Cheerwine Krispy Kreme doughnut...

Click HERE to read it.

Share your thoughts once you've had a chance to read and eat.

More Cheerwine for Raleigh residents

A deal between Pepsi Bottling Ventures in Raleigh and Cheerwine means that it will soon be easier to find the soft drink in the Triangle.

Cheerwine, for those who aren't familiar with it, is the cherry-flavored soft drink made in Salisbury. The home-grown drink was invented in 1917 but hasn't always been easy to find east of Greensboro.

Still, in recent years Raleigh has become one of its top markets, according to the company. The distribution deal with Pepsi Bottling Ventures will only help that. It basically means more Cheerwine will be distributed to more local stores.

“We’re pleased to have the two most iconic brands that are both born in North Carolina – Cheerwine in Salisbury and Pepsi in New Bern – together in our home base, Raleigh,” Paul Finney, senior vice president of sales and marketing for PBV, said in a statement.  

Cheerwine is owned and distributed by the Carolina Beverage and Cheerwine Bottling. The company is privately owned and managed by the same founding family; four generations of whom have worked there.

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