While it's guaranteed to annoy much of the population, truly die-hard Harris Teeter fans now can get free ringtones based on the grocer's "My Harris Teeter" ditty.
The Matthews-based chain has 10 versions available, the Charlotte Observer's Jen Aronoff reports on her "What's in Store" blog.
The jingle is used in the chain's advertising and Harris Teeter runs contests where shoppers can create their own versions.
"The ringtones are another, fun way for Harris Teeter to interact with customers," spokeswoman Catherine Reuhl said.
Harris Teeter has about two dozen stores in the greater Triangle region. Still, I can't help but wonder what happens when your phone goes off while shopping in Kroger, Food Lion or Walmart.