The economy has the Chapel Hill Town Council looking more favorably at putting ads in and on town buses. The move could generate $200,000 next fiscal year and up to $450,000 in future years, according to a staff report.
The council rejected ads in 2001 and 2005, because a majority felt ads on buses could get tacky. But that was then. Chapel Hill Transit director Steve Spade says wrapping a single bus with an ad could generate $18,000 a year.
Not so fast, said council member Laurin Easthom. Wraps cover the whole bus, even some windows, and while Spade says the town would likely wrap only a dozen or so of its 98 buses Easthom says that would be a mistake. Chapel Hill's distinctive blue buses are a trademark, telling everyone the buses in this Carolina college town are free.
"I'm sure there are some cool bus wraps," Easthom said, "but if you're really talking about destroying the blue buses, that's what that wrap does."



