Despite the advent of several very popular classified advertising websites which shall remain nameless here, the newspaper classified site is still going strong.
Ours has been going strong for about 3 years now. It's gotten a bit creaky, so we're launching a new one tomorrow. Fortunately, our sister company McClatchy Interactive built the technology for it, using our existing site as a model for the features and layout. (Also, one of our original web designers went to work for MI two years ago, and was instrumental in designing it.)
It's a bittersweet launch. We built the current site using PHP, the then-state-of-the-art programming framework, and it's been chugging along like a faithful old steam engine. On the other hand, with the new site, there will be bells and whistles like:
- Google mapping for garage sales
- The ability to drill down into search results by meta-info (like how many days old the ad is)
- A nice solid all-CSS template.
Check it out tomorrow - and place an ad today!