Tuesday is Ben & Jerry's annual Free Cone Day, which means free ice cream for you tomorrow, April 9.

Show up at a Ben & Jerry's ice cream shops and you'll receive a free ice cream cone. You choose the flavor.

Go ahead. Allow yourself to indulge in ice cream today.

It's Ben & Jerry's treat.

It's Free Cone Day at Ben & Jerry's ice cream shops, which means you can stop by any location between noon and 8 p.m. today and score a free ice cream cone.

There are 13 Ben & Jerry's shops in North Carolina, including two in Raleigh, one in Durham and one in Chapel Hill. Click here to see all N.C. locations.

Forgive some of the Triangle's top executives if they need to spend a little more time at the gym this week.

About 375 local executives from Bayer CropScience, Progress Energy, RBC Bank, Lord Corp. and other businesses attended the N.C. CEO Forum at the downtown Raleigh Marriott today.

After breakfast, the refreshments during the morning breaks were provided by keynote speakers Ben Cohen and Jerry Greenfield, founders of Ben & Jerry's Homemade. Most attendees helped themselves to Cherry Garcia and other flavors of ice cream and fudge bars.

That followed a cocktail reception and dinner Monday night at Sullivan's Steakhouse in Raleigh's Glenwood South district. Today's lineup also included a catered lunch, more ice cream during afternoon breaks and another reception tonight.

Luckily, the lunch buffet had a few healthy choices: baked chicken, green beans and vegetable lasagna.

"We might have overdone it a bit" on Monday night, Greenfield told the audience to much laughter.

"Having ice cream three times a day isn't endorsed or sanctioned in any way by Ben & Jerry's," he added. "You shouldn't replace more than one meal a day with ice cream."

Greenfield then told the story of starting Ben & Jerry's, going back to when he met Cohen during junior high gym class. They were both struggling to run a mile in seven minutes or less because they were the "two fattest and slowest kids in class."