The general manager of television station NBC-17 since 2005 is stepping down to run 1360-WCHL, the community radio station in Chapel Hill.
Barry Leffler, left, will buy a minority stake in the radio station for now. Eventually, owner Jim Heavner plans to sell the whole thing to him.
Leffler will become WCHL's CEO and managing partner, with Heavner continuing as chairman.
"It is impossible for me to imagine a more capable successor than Barry Leffler, who brings a lifetime of broadcast experience, personal leadership, creativity and commitment to WCHL and this community," Heavner said, in a prepared statement.
Leffler, who lives in Chapel Hill, has worked for NBC for 14 years, with stints in Miami, London and New York.
"This presents us with enormous opportunities to develop integrated local media to create a new 'medium of record' for Chapel Hill-Carrboro and the growing surrounding areas," Leffler said.