Robert J. Greczyn Jr., the retired CEO of Blue Cross and Blue Shield of North Carolina, is now a Gillings Visiting Professor at UNC-Chapel Hill's Gillings School of Global Public Health.
The appointment was effective Oct. 1.
In his new role as visiting professor of health policy and management, Greczyn will share his health care experience with faculty and staff members and students throughout the school, according to this UNC news release.
He will lecture on insurance, health care and health care reform and serve as a policy adviser and resource for faculty members and students. School leaders will call upon Greczyn's experience and creative problem-solving to help catalyze and shape North Carolina's focus on reducing obesity.
"Bob Greczyn is known around the country for creating incentives, programs and innovative quality initiatives to encourage positive health behavior," said Barbara K. Rimer, the school's dean. "In a period in which we seek to understand the impact of health reform on health insurance and on people's health, having Bob Greczyn among us will be a tremendous asset. We're delighted to have him here, sharing his experiences in health care management and finance."
Greczyn earned a Master of Public Health degree in health policy and administration from UNC's public health school in 1981. He also completed the executive program in health care finance management at UNC.