Shopping for bargains at Food Lion just got easier.
Starting today, the Salisbury, N.C.-based chain started posting many of the prices of its "Buy-One-Get-One-Free" deals in its sales circulars.
Several factors went into adding the prices to the circular, Food Lion spokeswoman Christy Phillips Brown said.
Food Lion, Brown said, is hoping to make shoppers more aware of the value of using the store loyalty card, which must be swiped to get the sale price.
Additionally, Brown said, Food Lion has had "a strong emphasis" on making shopping more convenient. "We want to be very transparent in our pricing," she said.
From a bargain shopper's perspective, posting the BOGO prices makes it easier to know whether an advertised deal is truly a bargain.
It also allows shoppers to figure in their coupon savings and come up with the bottom-line price they will pay at the register, which is a good thing if you're a savings nerd like me and a big plus if you're trying to follow a strict budget.
Not all the BOGO deals have prices listed in the Sept. 11 circular, but Phillips said shoppers can expect more BOGO prices listed in the next several weeks and months.
Lowes Foods already includes some, but not all, BOGO prices in its weekly sales circular but Harris Teeter does not.
A final word on BOGO deals. At all three stores, shoppers don't have to buy two products to get the BOGO deal. If you only want or need one product, it will ring up at half price at Food Lion, Lowes Foods and Harris Teeter.
Here are a few of this week's better BOGO deals at Food Lion using coupons: