The NHL All-Star weekend generated an estimated $11.4 million in direct spending in Raleigh and Wake County, according to figures released by the Greater Raleigh Convention and Visitors Bureau this morning.
The figure represents new money coming into the local economy, not money spent by locals during the Jan. 28-Jan 30 festivities.
The bureau also says the weekend produced $49 million in "media value" for the area.
That figure was calculated by Meltwater News, a monitoring and analytics firm based in San Francisco.
Meltwater used readership data from Nielsen to come up with the number.
The All-Star weekend brought an estimated 18,900 visitors from outside of the Triangle to the area and generated 10,551 hotel room nights.