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How local TV stations stack up in the quest for viewers

In case you missed it, here's the story from this weekend's News & Observer about the local TV news stations and what they're all doing to win viewers.

Nutshell: WRAL is the ratings leader overall, but WTVD rules with women. And tonight, former longtime WRAL anchor Pam Saulsby (left, with Wes Hohenstein and Penn Holderness) co-anchors her first nightly newscast on NBC-17. 

There's lots of stuff here about Nielsen ratings and market rankings, and a UNC-CH journalism school professor offers context.

Read more.

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