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Canes' brand shows strength
Submitted by chipalexander on 12/01/2008 - 14:55
The Carolina Hurricanes haven't made the playoffs the last two years, yet their brand strength is among those sports franchises making the biggest gains, according to one survey.
The second annual Turnkey Team Brand Index, published by the SportsBusiness Journal, had the Hurricanes making the fifth-best index-swing increase, in terms of brand strength. That's better than either the Philadelphia Flyers or the Phillies.
Most of the franchises making the biggest improvement were playoff teams, so the Canes are an exception.
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Chip Alexander
A Raleigh native, Chip has worked at the N&O since 1979 and was part of the coverage team for the Canes' Stanley Cup run in 2006. He can be reached at chip.alexander@newsobserver.com.
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Comments
You've got to be kidding ?
Tue, 12/02/2008 - 00:47 — esteban1949betcha they won't next year ....if they keep playing like they have fbeen...Personally i hope not, but it's still early in December...hmmm was that Turnkey of Turkey ???
Gots to get new specs...sigh...
Go somebody !!