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UNC Health and Rex set up joint web site as WakeMed bid looms

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The UNC Health Care System, facing an unsolicited and unwanted bid from WakeMed to buy Rex Healthcare, has set up a new web site aimed at providing more information on why UNC Health and Rex are "stronger together."

"This is an opportunity, not to denigrate anyone else, but to provide information about our two systems," said UNC Health spokeswoman Karen McCall. "We've been trying to make sure that people know more about UNC and Rex together."

The site includes a "Myth vs. Fact" section, patients' stories about the care they've received, patients' video testimonials, a message board and more. Most of the "Myths" are related to WakeMed's efforts to build support for its buyout bid.

WakeMed made its $750 million offer to buy rival Raleigh hospital Rex from UNC Health in May. WakeMed has since set up its own web site promoting the offer and why it will improve health care in Wake County.

UNC Health officials, including CEO Bill Roper, have made clear they're not interested in selling Rex. But they did set up a special committee of UNC Health board members to review the proposed acquisition.

The committee is continuing to collect public comments on WakeMed's offer, as part of its review process, through a feedback web site.

On Monday, the committee also outlined some of the factors it's reviewing as it considers WakeMed's proposal:

· An overview of WakeMed's strategic focus and direction;
· The alignment of missions, visions and values between the organizations;
· Whether there is evidence that the proposed acquisition would better serve the community, including lowering the cost of health care in Wake County and across the state;
· Information about the governance, capital planning, and evaluation of cultural fit; and
· Other operational considerations inherent in a complex transaction.

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About the blogger

Assistant Business Editor Alan M. Wolf joined the N&O in 1999 covering the business of health care. He became an editor in 2001, and helps oversee the paper's daily business coverage and Sunday Work&Money section. He lives in Clayton with his wife and two children. Reach him at 919-829-4572 or e-mail him.