Toys R Us is looking to double its number of stores for the holidays by opening 600 temporary "pop up stores" nationwide.
The stores, which are generally small and only stick around for a matter of weeks or months, are meant to generate additional buzz about a retailer and additional buying opportunities for shoppers.
Toys R Us said this morning that about 300 of the 600 pop up stores are already open in shopping centers nationwide, including the Northgate mall in Durham. That store is located in front of Sears.
Toys R Us spokeswoman Katie Reczek said the company is still evaluating additional sites throughout the United States, so there may be additional locations in the Triangle over the coming months. The company plans to open the remaining 300 stores by early November.
Retail reporter Sue Stock came to the N&O in 2004 and has been covering retail and shopping in the Triangle since then. She is the author of the popular