The Triangle's largest pay-TV provider has added a feature that allows digital cable subscribers to go back and watch shows they missed during the previous three days.
Time Warner Cable's "Look Back" service is the latest extra the company is marketing in this region to stand out from competitors and sell higher-priced digital bundles.
The company also offers a "Start Over" function that allows viewers to restart a show in progress.
Time Warner Cable has about 2.1 million customers in the Carolinas, including 830,000 in the region from Raleigh to the coast. It also employs about 1,600 people in the Triangle, mostly at its regional headquarters in Morrisville.
Last week, the New York-based company reported that subscription revenue rose 4.5 percent to $4.5 billion, as Time Warner Cable increased prices and more users bought high-speed Internet and premium services such as digital video recorders.