When you're a tech company CEO in Research Triangle Park looking to hire 25 new sales staff and other employees, some free national publicity can't hurt.
The Wall Street Journal, in its front-page story this morning about July's U.S. jobs report, cited ChannelAdvisor as an example of employers that are slowly returning to growth mode. The story also quotes ChannelAdvisor CEO Scot Wingo about his plans to add about 25 new employees by the end of the year.
Wingo told the WSJ that the exact number of jobs he needs to fill will depend on where the economy goes from here. "We've got a plan where we can kind of either accelerate that or continue it into 2010, or we can even pull back," he said.
The hiring plan comes after the company, which helps retailers sell online, cut its workforce to 240 employees from 320 before the recession began.
Last week, Wingo told .biz that having a national unemployment rate above 9 percent, and a state jobless rate at 11 percent, will only help him find the best new talent.
A short mention on the front page of one of the country's biggest newspapers just might boost the number of applicants, too.

Assistant Business Editor Alan M. Wolf joined the N&O in 1999 covering the business of health care. He became an editor in 2001, and helps oversee the paper's daily business coverage and Sunday Work&Money section. He lives in Clayton with his wife and two children. Reach him at 919-829-4572 or