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Raleigh firm's GPS dog tracker hits the market

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Back in April, we wrote a story about a new device from a Raleigh company that uses satellite and GPS technology to track your dog. The SpotLight tracking device was supposed to be available to the public this Spring but was delayed until now.

SpotLight is a small box that attaches to a dog's collar and can give you its current location. It also can send you alerts via text if your dog strays from a specified area and turn-by-turn directions to your dog if you have a Web-enabled phone.

To make the product work, Positioning Animals Worldwide (or PAW) has partnered with the American Kennel Club's Companion Animal Recovery division, which provides telephone support for PAW owners. PAW is offering the device at an introductory discounted price of $199.99 as opposed to the normal price of $249.99.

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SpotLight GPS

Sue - We are quite excited to bring this product to NC dog owners and those nationally, as well. SpotLight is so cool and my beagle will be donning it on his collar! He has been escaping from the backyard quite habitually since we now have a few new cats in the hood. Thanks for this blog post, we really appreciate it.Kathleen Bagley Formidoniblast! PR, on behalf of PAW and AKC CARwww.spotlightgps.comwww.blastpr.com

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About the blogger

Retail reporter Sue Stock came to the N&O in 2004 and has been covering retail and shopping in the Triangle since then. She is the author of the popular Taking Stock blog and the weekly Retailing column. Contact Sue at 919-829-4649 or e-mail her.

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