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RailHawks seek serious soccer fanatics - as owners

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Attention wealthy sports fans: If buying part of the local hockey team is too rich for your blood, how about a stake in the soccer squad?

The owners of the Carolina RailHawks are seeking new investors "to participate in the next, exciting phase of growth" of the Cary-based professional soccer franchise. Its backers now include majority owner Selby Wellman, a former Cisco Systems executive, as well as Lulu.com CEO Bob Young, Brian Wellman and Dr. H. Paul Singh.

The owners are looking for a $1 million investment from one to three potential partners, RailHawks spokesman Marco Rosa wrote in an e-mail. And they do have some unnamed prospects.

The group wants to expand the RailHawks expand the business through "a bold marketing campaign to drive ticket and sponsorship revenues." This is the fourth season the RailHawks franchise has played in Cary.

The announcement follows the news in late May that Carolina Hurricanes owner Peter Karmanos Jr. wants to find a local investor to buy a minority share of the NHL team.

Read more about the RailHawks' plans on the SWakeSports blog here. Potential investors should contact the RailHawks' vice president of corporate development Peter Sciandra at 919-459-8149.

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Got a problem? Throw money at it!

Shoving "a bold marketing campaign" down people's throats is a sure-fire way to scare away what fans you already have. Why not try and grow the fan base by becoming a more legitimate part of the community instead of putting up billboards and running TV ads?

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About the blogger

Assistant Business Editor Alan M. Wolf joined the N&O in 1999 covering the business of health care. He became an editor in 2001, and helps oversee the paper's daily business coverage and Sunday Work&Money section. He lives in Clayton with his wife and two children. Reach him at 919-829-4572 or e-mail him.
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