The NHL All-Star weekend generated an estimated $11.4 million in direct spending in Raleigh and Wake County, according to figures released by the Greater Raleigh Convention and Visitors Bureau this morning.
That figure represents new money coming into the local economy, but does not include money spent by locals during the Jan. 28-Jan 30 festivities.
The bureau also says the weekend produced $49 million in "media value" for the area.
This figure was calculated by Meltwater News, a media monitoring and analytics firm based in San Francisco.
Meltwater used readership data from Nielsen to come up with the number.
The All-Star weekend was one of the largest events, sporting or otherwise, ever to come to Raleigh.
It brought an estimated 18,900 visitors from outside the Triangle to the area and generated 10,551 hotel room nights.
Total attendance figures, including both local and out-of-town attendees, for the weekend's events were estimated to be 138,000.
“The attendance and direct visitor spending estimates for the NHL All-Star Weekend are tremendous, but the enormous amount of positive media coverage is especially impressive," said Denny Edwards, president and CEO of the Greater Raleigh CVB, in a release.
"It tells our story to the world, of how our area is clearly capable, and highly successful, at hosting events of this magnitude."