Grant Yarber will spend part of his Saturday night on stage in front of an audience of mostly young girls.
His company, Capital Bank of Raleigh, is one of the top corporate sponsors of N.C. Theatre and its production of High School Musical 2.
As he did last weekend, Yarber will join the group's executive director Lisa Grele Barrie and others in saying a few words before the curtain lifts.
Mostly, he'll thank parents for bringing their kids, and for supporting the arts in Raleigh. As he does, he'll also further his efforts to market Capital Bank.
"Parents are very loyal," Yarber said. "If you're doing stuff to help out their kids and entertain their children, parents look favorably on that. They remember that."