Boddie-Noell Enterprises' refusal to run racy Hardee's ads in its region, including the Carolinas, is getting more mileage.
Last month, the Rocky Mount company and country's largest Hardee's franchisee drew national attention when its chairman wrote a letter bashing ads for a new breakfast product, Biscuit Holes. See the original story here.
In the letter, Mayo Boddie asked Hardee's parent company CKE Restaurants to pull the ads everywhere.
This morning's USA Today has a story looking at how fast-food franchisees are balking at provocative ads from Burger King and other fast-food chains.
The story points out that in tough economic times, no one wants to offend diners.


Forgive the "cupcake lady" if she feels a tiny bit snubbed.
The Pantry this morning announced that sales and profit fell during its fiscal third quarter, as gasoline prices rose and the recession hurt merchandise sales.