Midwest Airlines, which resumed its nonstop service between Raleigh-Durham International Airport and Milwaukee this month, will soon see its name disappear.
The carrier's parent, Republic Airways, announced today that it plans to phase out the Midwest brand in favor of Frontier Airlines, another subsidiary. Denver-based Frontier is known for "spokesanimals" painted on the tails of its planes.
Republic CEO Bryan Bedford told the Associated Press that travelers associated the Frontier name with low fares, while Midwest was seen as more of a high-price airline. The Midwest brand will be dropped by Oct. 2011.
"Maintaining two brands is just not cost-effective for us," he said.
Republic bought Midwest in July and Frontier in October. The company announced in January that it would pick between the two names.
Midwest, which will continue to provide free chocolate-chip cookies under its new name, restarted its service at RDU on April 1. It had stopped the service for a second time in September 2008 as the economy tanked.
As part of the name change, Republic will add a new animal logo to its fleet: A badger to honor Wisconsin's state animal. No word on whether the company will add North Carolina's gray squirrel.