Media campaign targets foreclosure

A new media campaign that aims to help North Carolina homeowners who face possible foreclosure is set to launch later this month.

The "Fight NC Foreclosure" campaign will include a series of public service announcements that will air on WRAZ/Fox 50  through December, according to the State Employees' Credit Union. In addition to the credit union, others involved in the initiative include the N.C. Office of the Commissioner of Banks, Attorney General Roy Cooper, the Center for Responsible Lending, Capital Broadcasting, the N.C. Association of Realtors and others. 

The public service spots will tell homeowners facing foreclosure where they can go to for help, according to the credit union. It also will shine a spotlight on the State Home Foreclosure Prevention Project, a state program that has helped more than 1,000 homeowners in North Carolina avoid foreclosure since it began in November.

"Based on our most recent data, we estimate that one out of every twelve mortgage holders in North Carolina will face foreclosure between now and 2013 unless drastic steps are taken to reverse the trend," Susan Lupton, senior policy associate with the Center for Responsible Lending, said in a prepared statement. "The 'Fight N.C. Foreclosure' outreach campaign will hopefully make a tremendous difference in educating those who so desperately need the help to stay in their homes."

The campaign also will be featured on the Web site of TV station WRAL. WRAL and WRAZ are owned by Capital Broadcasting.