North Carolina is now home to a new food group: cereal made by Malt-o-Meal.
The Minneapolis-based company today officially opened its first East Coast manufacturing plant, a 350,000 square-foot facility in Asheboro, about 75 miles southwest of Raleigh.
The factory's 133 workers are producing Frosted Mini Spooners and Frosted Flakes, cold cereals sold by Walmart, Dollar Tree, Lowes Food, Family Dollar and other retailers.
The plant has room to add more production lines. At some point, the factory could produce the company's iconic hot, wheat cereal.
Malt-O-Meal was lured to North Carolina by financial incentives worth nearly $4 million from Randolph County and a state grant worth as much as $1.1 million. The company first announced plans to expand in Asheboro in late 2006.
Founded in 1919, Malt-O-Meal makes more than 25 types of cereal and has annual sales of $6.5 billion.