Biz Blog

Choose a blog

Local luxury watch company has deal with UNC coach Butch Davis

Bookmark and Share

The local company that distributes luxury Louis Moinet watches has recruited a new pitchman: UNC football coach Butch Davis.

Louis Moinet North America, run by local serial entrepreneur Michael Brader-Araje, has a deal with Davis, who will wear a limited edition watch all season and auction it later this year. Proceeds will go to the SECU Family House,  a nonprofit for families with an adult patient being treated for a critical illness or injury at UNC Hospitals.

In addition to helping a good cause, Brader-Araje is hoping Davis will increase interest in its watches. The watch Davis will wear has Carolina blue trim, a silver dial and a hand-sewn Crocodile leather bracelet. There are only 20 available. They'll retail for $9,900 each when they go on sale in October. (Pre-order the watch at www.NCTimepiece.com or by calling 866-703-1806.)

Read more at Samantha Smith's The Fashion Plate blog.

Brader-Araje is a former English teacher who made millions as a technology entrepreneur and reinvented himself as a philanthropist and investor. He's also an avid collector of timepieces and began selling the Swiss-made Louis Moinet watches last year. The most expensive ones can top $650,000.

Comments

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

You can also read more on Louis Moinet luxury watches

You can also read more on Louis Moinet watches and Louis Moinet luxury watches.

Cars View All
Find a Car
Go
Jobs View All
Find a Job
Go
Homes View All
Find a Home
Go

Want to post a comment?

In order to join the conversation, you must be a member of newsobserver.com. Click here to register or to log in.

About the blogger

Assistant Business Editor Alan M. Wolf joined the N&O in 1999 covering the business of health care. He became an editor in 2001, and helps oversee the paper's daily business coverage and Sunday Work&Money section. He lives in Clayton with his wife and two children. Reach him at 919-829-4572 or e-mail him.
Advertisements