After a 10-year absence, Holly Farms chicken will return to store shelves this week.
Salisbury-based Food Lion struck a deal with Tyson Foods to re-introduce the brand to more than 1,200 Food Lion, Bloom and Bottom Dollar grocery stores throughout the eastern United States.
The chicken will begin appearing in stores this week. It will replace the store-brand chicken offered by all three chains.
Holly Farms was founded in Wilkesboro in 1958 and was purchased by Tyson in 1989. By the late 1990s, the brand name was phased out.
The new line of Holly Farms chicken will be produced primarily in the Wilkesboro facility where the company originally began. Plants in Monroe, Temperanceville, Va., and Shelbyville, Tenn., will also help in the production of Holly Farms products.
Retail reporter Sue Stock came to the N&O in 2004 and has been covering retail and shopping in the Triangle since then. She is the author of the popular
Comments
Holly Farms
Wed, 02/24/2010 - 21:00 — bruce113I have tried this brand of chicken in leg quarters and chicken breast, and i have to say that it has a very strange texture, I know that most of the chicken you buy at the grocery store is already injected with solution to keep it from drying when cooked, but this chicken is different than that. I would even say that it does loose it's feel as chicken meat when you cook it.