After a 10-year absence, Holly Farms chicken will return to store shelves this week.
Salisbury-based Food Lion struck a deal with Tyson Foods to re-introduce the brand to more than 1,200 Food Lion, Bloom and Bottom Dollar grocery stores throughout the eastern United States.
The chicken will begin appearing in stores this week. It will replace the store-brand chicken offered by all three chains.
Holly Farms was founded in Wilkesboro in 1958 and was purchased by Tyson in 1989. By the late 1990s, the brand name was phased out.
The new line of Holly Farms chicken will be produced primarily in the Wilkesboro facility where the company originally began. Plants in Monroe, Temperanceville, Va., and Shelbyville, Tenn., will also help in the production of Holly Farms products.