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Hardee's and UNC strike a deal

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Hardee's will go Carolina Blue this year, teaming up with UNC to celebrate the 100th anniversary of Tar Heel basketball.

Hardee's parent company CKE struck a deal with UNC to become an official sponsor of the university's 100th anniversary activities.

Hardee's has created a special Carolina blue logo that will be displayed on signs and video boards in the Dean E. Smith Center. In addition, more than 200 stores throughout the state will use special packaging celebrating the team and the school's basketball history.

"We are very excited to celebrate the 100th milestone of Carolina basketball with this partnership of two ‘winners’ born here in North Carolina," said Jerry Allsbrook, chief marketing officer for Boddie-Noell Enterprises, the largest Hardee’s franchisee in both North Carolina and nationally.

Boddie-Noell is based in Rocky Mount and operates 340 Hardee's stores, including all of the ones in the Triangle.

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Yikes II

Not to worry AP, there are plenty of Tar Heel fans in Raleigh, Durham, W-S, and G.ville too!

YIKES ....

That should really spike Hardess sales in Raleigh, Durham, Winston-Salem and Greenville !!!!

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About the blogger

Retail reporter Sue Stock came to the N&O in 2004 and has been covering retail and shopping in the Triangle since then. She is the author of the popular Taking Stock blog and the weekly Retailing column. Contact Sue at 919-829-4649 or e-mail her.
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