The Triangle is getting a new choice for cheap movies.
Garner Towne Square 10 on Friday will stop showing the latest blockbusters and start screening second-run movies for $2.
There are only a handful of second-run movie theaters in this region, including Carmike Cinemas Blue Ridge 14 and the Raleighwood in Raleigh, and the Howell Theater in Smithfield.
The switch in Garner is partly a response to the recession. The 10-screen theater's business has suffered as competition increased and customers cut back on entertainment, said general manager Robert Hughes.
A new owner, Carolina Cinemas, took over in May and decided to try reduced prices to attract moviegoers.
"Garner is a blue-collar kind of community, where every penny matters even more," said Hope Branch, district manager for Carolina Cinemas. "If you get enough people through the door, that's a lot of $2 tickets."
Assistant Business Editor Alan M. Wolf joined the N&O in 1999 covering the business of health care. He became an editor in 2001, and helps oversee the paper's daily business coverage and Sunday Work&Money section. He lives in Clayton with his wife and two children. Reach him at 919-829-4572 or