Yellow pages publisher R.H. Donnelley, which is restructuring its business after filing for bankruptcy in May, continues to beef up its online offerings as it fights for advertising dollars.
This week the Cary-based company, which publishes directories under the Dex brand name in 28 states, unveiled two new features to its online yellow pages, DexKnows.com. The company gets the bulk of its revenue from its print directories but its online offering is becoming increasingly important as advertisers shift their advertising away from traditional media.
"It's business as usual," said spokesman Peter Larmey. "We are still moving forward with product development and enhancement."
On Wednesday Donnelley announced that it was making it easy for advertisers to respond online to ratings and reviews posted by consumers. The advertiser responses, which could range from thanking consumers for positive reviews to clarifying issues raised in negative assessments, will feature the heading "Response from business" to highlight that it is an official company response.
"What we want to do is facilitate communication between businesses and their customers," Larmey said.
A day earlier, Donnelley said it was teaming up with Tribune Media Services of Chicago to offer movie data -- show times, reviews and other information -- for films shown at more than 6,000 theaters nationwide. And, thanks to Tribune's partnership with online ticket purveyor Fandango, users also can click through and purchase movie tickets.
Last month Donnelley also expanded the availability of online replicas of its paper telephone directories -- for consumers who prefer the look, if not the feel, of traditional directories -- to all of its markets across the country.
Donnelley publishes Dex directories in 42 cities and towns across North Carolina, including Wake Forest, Fuquay-Varina, Hillsborough, Fayetteville, Rocky Mount and Wilson.
The company has about 3,800 employees, including 450 in the Triangle.
Last month Donnelley, which had more than $9 billion in debt when it field for bankruptcy, filed a restructuring plan in bankruptcy court that calls for cutting its debt by about $6.4 billion. The plan, negotiated with creditors before Donnelley filed for bankruptcy, would eliminate about $500 million in annual interest payments.
The company expects to emerge from bankruptcy early next year.