E-commerce technology company ChannelAdvisor is sporting a new look.
The Research Triangle Park company, whose software allows retailers to sell and market products online, announced this morning that it has a new logo, a new website and a new tagline: "Be Seen."
The new branding reflects the company's evolution since it was founded in 2001 from a company focused on helping businesses sell on eBay to the broader world of online sales, said Noreen Allen, vice president of global marketing.
"The brand needed to catch up with the company," said Allen.
Today ChannelAdvisor has more than 300 employees and more than 3,000 retailers use its software, including: Wal-Mart, Dell, Victoria's Secret, Under Armour, Staples, Crocs, Bed, Bath & Beyond, Jos. A. Bank and Urban Outfitters.
The "Be Seen" tagline refers to the ability of ChannelAdvisor's software to cut through the clutter on the Web and raise customers' visibility, said Allen.
David Ranii has been a business reporter at The News & Observer since 1993. Over the years he has covered information technology, banking, insurance, the pharmaceutical and biotechnology industries, media businesses and real estate. Contact him at 919-829-4877 or 
