E-commerce technology company ChannelAdvisor, which went public last week, has advised investors and the media to pay attention to the company's blogs, Facebook pages and other social media.
"Given the recent SEC guidance regarding the use of social media channels to announce material information to investors," the company stated in a securities filing this week, "we are notifying investors, the media and others interested in the company that in the future we might choose to communicate material information via social media channels."
The Morrisville company specifically pointed to its eBay Strategies Blog. In that blog, CEO Scot Wingo regularly issues reports that include data about the volume of transactions processed on its platform.
Nearly 2,000 businesses use ChannelAdvisor's software to integrate and manage online sales across multiple channels. Its software also enables businesses to automatically advertise products on Google and other search engines.
ChannelAdvisor's filing also lists nine different social media channels, including Twitter and LinkedIn, where it may post material information "from time to time."