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Bronto Software taking more space as business booms

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Bronto Software is getting a bigger pad.

The email marketing company is adding another 8,000 square feet to its 13,000-square-foot headquarters in Durham's American Tobacco Campus by expanding into three adjacent offices.

Bronto employs about 90 people, but wants more room as its business increases. The company has about 20 open positions, said CEO and co-founder Joe Colopy.

"Things are going in the right direction," said Colopy, who co-founded the company in 2002 out of his Durham house. "We're having a good time."

Bronto sells marketing services to retailers and other businesses, including Party City, Timex, BatteriesPlus, Dean & Deluca, Samsonite and more. They hire Bronto to help connect with customers through email, social media and, increasingly, various mobile devices.

"We're doing more sophisticated campaigns across more channels," Colopy said.

Last year, the private company's revenue rose to more than $11 million, up 60 percent from the year earlier, Colopy said. It's profitable, but he declined to provide specific financial results.

Bronto took a small spot in American Tobacco in 2004, and has expanded several times since then. In 2009, the company considered moving and looked at a number of other options.

This time, it focused on staying put and worked with American Tobacco landlord Capitol Broadcasting to consolidate the nearby offices.

American Tobacco "is not cheap but it's worth it," Colopy added. "In the past 18 months the startup scene has really sprung up in this area. It's got some real momentum."

In general, hiring is easier for a tech company like Bronto when the economy is rough and there are more people that need jobs.

"Certainly when the economy warms up, it gets more competitive," Colopy said. "But it's not that hot yet."


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Business Booms? Who's?

Ah, the reason Bronto Software is doing so well is the economy is doing so poorly that the folks in business are increasing their spend for marketing and advertising hoping to increase trafffic which may increase revenues.  What's good for Bronto right now is that business is so bad for most retailers; it's targeted business niche.

You could use the same headline for home improvement or repair businesses since we just had the storms a few weeks back. 

What's good for some is the bad for others. 

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About the blogger

Assistant Business Editor Alan M. Wolf joined the N&O in 1999 covering the business of health care. He became an editor in 2001, and helps oversee the paper's daily business coverage and Sunday Work&Money section. He lives in Clayton with his wife and two children. Reach him at 919-829-4572 or e-mail him.