Boddie-Noell Enterprises' refusal to run racy Hardee's ads in its region, including the Carolinas, is getting more mileage.
Last month, the Rocky Mount company and country's largest Hardee's franchisee drew national attention when its chairman wrote a letter bashing ads for a new breakfast product, Biscuit Holes. See the original story here.
In the letter, Mayo Boddie asked Hardee's parent company CKE Restaurants to pull the ads everywhere.
This morning's USA Today has a story looking at how fast-food franchisees are balking at provocative ads from Burger King and other fast-food chains.
The story points out that in tough economic times, no one wants to offend diners.