Under the category of "Snow’s Cold," Sunday's Duke at North Carolina basketball game was a smashing success for CBS Television.
The network has announced the game pulled in an average overnight household rating/share of 3.4/7, up 183 percent from the comparable window in 2008, which earned a 1.2/2 for coverage of Purdue vs. Michigan, in the metered markets.
Sunday’s result was the highest rating (nationally) for a regular-season NCAA basketball game on CBS since a 3.9/8 for No. 6-ranked Duke vs. No. 2-ranked North Carolina on March 6, 2005.
In the Raleigh-Durham market, the ratings were predictably outlandish — a whopping 20.2 rating. The Charlotte market had a 14.1 rating.