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Carolina-Duke rules TV ratings

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Tags: ACC Now | Duke | TV ratings | UNC

Under the category of "Snow’s Cold," Sunday's Duke at North Carolina basketball game was a smashing success for CBS Television.

The network has announced the game pulled in an average overnight household rating/share of 3.4/7, up 183 percent from the comparable window in 2008, which earned a 1.2/2 for coverage of Purdue vs. Michigan, in the metered markets.

Sunday’s result was the highest rating (nationally) for a regular-season NCAA basketball game on CBS since a 3.9/8 for No. 6-ranked Duke vs. No. 2-ranked North Carolina on March 6, 2005.

In the Raleigh-Durham market, the ratings were predictably outlandish — a whopping 20.2 rating. The Charlotte market had a 14.1 rating.

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About the blogger

Columnist Caulton Tudor has worked for The News & Observer or The Raleigh Times for more than 30 years. Follow him on Twitter @CaultonTudor